Question mar digital campaign designing a digital campaign with an international focus. You should consider the communication and cultural aspects we have covered in the course. Preferably, choose a small company as opposed to an already multi-national one. Cover Page Title – be fun and unique Related Images (logo, brand, etc.) Section 1 – Who Are We? Company Intro Introducing the company and its purpose helps you determine the right direction to go. What is the company you’ll be highlighting (Name/URL/Industry)? What is the product line-up? How do others describe the brand? Section 2 – Where Are We Going? Situational Analysis As you begin to understand more about your company’s identity and purpose, you will want to begin comparing it with your competitive landscape to understand what opportunities are available/needed. What’s happening in the industry? What’s happening in the macro/micro environments? What are Strengths/Weaknesses/Opportunities/Threats (SWOT)? Who is the target audience and what communication channels do they use? What is the main goal/outcome of this campaign? (based upon situational analysis) Marketing Mix What is the desired ROI? What is your breakeven point? How will we promote it – what channels? Section 3 – How Will We Get There? Strategy This section is designed to set up the tactics for accomplishing and evaluating your desired goals and KPIs. KPIs Based on the previous steps, you can begin to determine a specific objective and key performance indicator (% increase/decrease) for your goal. What two objectives will you need to accomplish? These can be tactical or strategic. What key performance indicators (KPI) will you need for benchmarking your success of each objective? What measurable outcomes do you need? Execution Timeline This section highlights the details of your objectives/KPIs timeline, showing periodic performance expectations for each KPI during the length of your timeline. The idea is to pick your “launch/goal” date and then work backward for when each task needs to be designed, formatted, tested, approved, etc. What tasks need to be completed and by when and how long they will each take. What are the progress outcomes throughout the time period for your KPIs? Budget Describe or list any anticipated marketing budget items involved in completing the desired outcomes and determine a projected ROI based on the goal. Discuss the following as applicable: LTV, ROI, Ad Spend Metrics Based on your goal, what metrics do you anticipate needing to monitor? (leads, likes/shares, Loyalty, etc) How will you track? Excel, Google Analytics, Ads, Pixel, Tableau, etc. please review the highlights of your plan in a video or PPT format (with audio) ( SEND ME A TRANSCARIPT AND I WILL ADD THE AUDIO MYSELF) Remember, this is like a pitch presentation showing how innovative your ideas are.
