A Marketing Plan on Reids Heritage Homes Essay

CC A Marketing Plan on Reids Heritage Homes Essay

Company Name: Reid’s Heritage Homes

Research Country: USA

 

MAKE A WORD DOCUMENT FOR THIS ASSIGNMENT.

Customer Profiles

This section provides knowledge about the organization’s customers, both consumer and business, if applicable. It includes the customer’s needs and wants, the challenges they face, where the products and services fit in. Customer profiles and customer journeys are included in this section.

Sales and Marketing Strategies

This section details the sales and marketing strategies which make the most of the organization’s strengths and match them to the needs of the customer. Sales and marketing strategies are created for each segment of the target market. Describe the marketing mix as it applies to the products and services of the organization:

• Product strategy
• Pricing strategy
• Positioning strategy
• Place or distribution strategy
• Promotions or communications strategy

Sales & Marketing Action Plan

Include this chart in your plan:

Objective

Strategies/Tactics

Support Tasks/Resources

By who and when?

Budget

• Revenue
• Expenses

Evaluation, Controls and Contingency Plans

This section covers how the plan will be evaluated and how the feedback obtained will improve sales and marketing efforts. Controls specify how the performance of the plan will be measured. Key Performance Indicators will be tracked, an example would be: number of leads generated, or amount of traffic driven to the website.

Recommendations

Develop 3 high-quality recommendations.