Trident MKT501 Module 3 SLP Latest 2019 October
MKT501 Strategic Marketing
Module 3 SLP
DISTRIBUTION
& MARKETING PLAN
Call to
Action
How do you
get the consumer to your site or social media? This is the exciting part of the
promotion process – using creative tools to drive traffic to your site.
Sizing up
the competition online
Use research
from quality graduate-level resources and web searches of competitors:
Analyze at
least one competitor and how it is driving traffic to its sites.
Boost your
online presence
Provide a
brief introduction of the company with which you are working.
Explain
what online presence your product and service will have (include website and
social media).
Create a
plan using at least three different communication tools to promote your online
presence.
Include
rationale to back up your decisions.
Explain how
you will measure the effectiveness of each tool listed (research is required).
In academic
writing, it is necessary to use 3rd person vs. 1st person. For more information
see Differences Between First and Third Person. This SLP will be written in 3rd
person. Do not use any quotations. Since you are engaging in research, be sure
to cite and reference the sources in APA format.
Use the
attached APA-formatted template (MKT501 SLP3) to create your submission.
SLP
Assignment Expectations
Your
submission will include:
Trident
University International’s cover page
A 2- to
3-page paper with APA citations (2- to 3-sentence introduction, body, 2- to
3-sentence conclusion)
The
reference list in APA format
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