MBA6011 Week 2 Discussion Latest 2019 January Question # 00597287 Subject: Education Due on: 01/28/2019 Posted On: 01/28/2019 10:06 AM Tutorials: 1 Rating: 4.9/5

MBA6011
Strategic Marketing

Week 2
Discussion

Select any one of the following starter bullet point
sections. Review the important themes within the sub questions of each bullet
point. The sub questions are designed to get you thinking about some of the
important issues. Your response should provide a succinct synthesis of the key
themes in a way that articulates a clear point, position, or conclusion
supported by research. Select a different bullet point section than what your
classmates have already posted so that we can engage several discussions on relevant
topics. If all of the bullet points have been addressed, then you may begin to
reuse the bullet points with the expectation that varied responses continue.

Discuss ten characteristics of effective brand name
creation. Then locate three established brands that meet at least five of the
listed characteristics. Explain why you think these brands meet the selected
five criteria. Support your choices with logical arguments.

Describe the different stages a proposed product will need
to go through before it is commercialized.

Where will ideas for the new product come from, and how will
you filter the different ideas?

Describe your criteria for selecting an idea to move to the
next stage.

Design a flowchart for your proposed new product development
process to serve as a guide to your discussion.

Develop a brand strategy for a hybrid car. To come up with a
strategy, answer the following questions:

How will it be positioned relative to other plug-in hybrids
currently under development or in the marketplace?

How will it be launched in the selected target market?

Describe what activities will be conducted to build the
image of the brand.

Using the South University Online Library, search for
academic articles to complete the following tasks:

Indicate the types of stakeholders involved in the new
product development process.

Evaluate the impact of key inputs from stakeholder groups on
new product development efforts.

Analyze the role these key stakeholder groups can play in
contributing to the success of a new product.

Examine the persuasive strategies that can be used to
enfranchise stakeholders in new product development projects.

Assess the key competitive advantages that information
technology (IT) has delivered to the area of new product development.

Identify a relatively new product category, for example,
tablet-sized phones (phablets). Then evaluate the brands among different
companies competing in this category. Next, pick one of the companies and
analyze how its brand coexists with the other products in the product line and
in the overall product portfolio of the company. In the context of this
company:

Analyze the use of single branding, family branding, and
brand extension.

Discuss ten characteristics that you would use for effective
brand name creation.

Suggest the appropriate marketing mix strategy—in terms of
product, price, promotion, and place—for the product selected.

Analyze three packaging strategies followed by the company
(of the selected product) and the corresponding benefits to the consumer.

Respond to your peers throughout the week. Justify your
answers with examples, research, and reasoning. Your initial posting should be
the equivalent of 1.5 single-spaced pages (700 to 800 words) in length.