Trident MKT501 Module 4 Case & SLP Latest 2019 January Question # 00599945 Subject: Education Due on: 04/01/2019 Posted On: 04/01/2019 04:14 AM Tutorials: 1 Rating: 4.9/5

MKT501
Strategic Marketing

Module 4 –
Case

PRICING & MARKETING PLAN IMPLEMENTATION

Margins & Sales Volume

Different industries have varied benchmarks for margins. For
example in restaurants alcohol margins are usually much higher than food
margins. In other industries, margins are affected by seasonal demand.

Industry Research and Application

Research your product/service’s industry with regard to
mark-ups and contribution margins.

• Describe
the industry

• Discuss
the margins and markups on goods or services

• Discuss
other economic factors that affect the mark-ups

• What
marketing techniques can companies use to support the pricing schemes that
support their margins?

Use research from quality graduate-level resources and at
least two articles from Trident Library’s full-text databases like (Academic
Search Complete, Business Source Complete and/or Proquest Central). Stay away
from consultant sites on the internet.

Do not use any quotations. Since you are engaging in
research, be sure to cite and reference the sources in APA format. The paper
should be written in third person; this means words like “I”, “we”, and “you”
are not appropriate. For more information see Differences Between First and
Third Person.

Use the attached APA-formatted template (MKT501 Case4) to
create your submission.

Assignment Expectations

Your submission will include:

• Trident
University International’s cover page

• A 4- to
5-page paper with APA citations (2- to 3-sentence introduction, body, 2- to
3-sentence conclusion)

• The
reference list page in APA format

MKT501
Strategic Marketing

Module 4 – SLP

DISTRIBUTION & MARKETING PLAN

Session Long Project

You will create a final a marketing project using assignments
you created during the class. It is not necessary to create new content other
than an introduction and conclusion for the project; but you are required to
address comments provided by your faculty member and make updates accordingly.

Using the template provided, complete the comprehensive SLP
for MKT501. Since you have a series of different references lists for each
assignment, you will need to combine them for this submission.

To make the work flow better, add a sentence at the end of
each section or the beginning of the next to connect them.

SLP4: Strategic Marketing Plan

Product Overview

Product/Service Overview (used in your discussions)

Customer Profiling

Module 1: Week 1 Discussion Post.

Messaging

Module 1: Week 2 Discussion Post.

Customer Demographics and Psychographics

Module 1: Case.

Customer Relationship Management

Module 1: Case.

Target Audience and Competition

Module 1: SLP (Application to Product/Service).

Societal Marketing

Module 2: Week 1 Discussion Post.

Creative Message

Module 2: Week 2 Discussion Post.

Segmentation Application

Module 2: Case.

Gap Analysis, Benchmarking and Competitive Advantage

Module 2: Case.

Competition, Segmentation, Positioning, Lifetime Value

Module 2: SLP. Must be reformatted and double-spaced.

Differentiation

Module 3: Week 1 Discussion Post.

Distribution

Module 3: Week 2 Discussion Post.

IMC: Integrated Marketing Communications

Module 3: Case (Application).

Competition and Boosting online Presence

Module 3: SLP.

Pricing

Module 4: Week 1 Discussion Post.

Perceived Value

Module 4: Week 2 Discussion Post.

Margins and Sales Volume

Module 4: Case.

Use the attached APA-formatted template (MKT501 SLP4) to
create your submission.

SLP Assignment Expectations

Your submission will include:

• Trident
University International’s cover page

• A paper
with APA citations (2- to 3-sentence introduction, body, 2- to 3-sentence
conclusion)

• The
reference list page in APA format

The entire paper will vary in length based on what was
previously submitted.