Mass Media Audit – The audit is mainly a fact finding, inspection
Mass Media Audit
Students will nominate a person, company, brand, show, film, piece of content, etc. that upon approval can answer the following questions in a paper & also a 3–5-minute presentation.
The audit is mainly a fact finding, inspection & investigation of the subject, the opinion portion comes after the bolded W’s.
Who
Who is your subject?
What
What is the content the subject produces? What social media accounts does the subject have?
Where
Where does the content get published? Where is the biggest audience if the content is posted in multiple places? Where does the subject interact with the audience the most if it does at all?
When
When is the content published? When is the content watched by the audience?
Why
Why is the subject producing content? Why does the subject have the audience size it has?
Does the subject have an opportunity to get more popular/Will the subject remain relatively the same in popularity/Will the subject drop in popularity?
How do you see the future turning out for the subject?
Paper: · 3-5 pages · 1-inch margins all the way around, 12-point font, Double-spaced · Place Header and page numbers on each page of the paper · Format this document utilizing APA Guidelines · Include reference page
The paper is due 11/17 & presentations will take place over two classes the 17th & the 21st.

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