Marketing Wal Marts Failure in Germany – Why did Wal-Mart fail
DePaul University Marketing Wal Marts Failure in Germany Case Study
It is about WalMart’s failure in Germany. After reading the case, please write a paper that answers the following three questions:
Q1. Why did Wal-Mart fail? Be as specific as you can be.
Q2. Hindsight has 20-20 vision. Write a one page memo to Mike Duke, President & CEO, International Division, Wal-Mart, that summarizes what marketing insights Wal-Mart should have learned from its German misadventure. Duke was in charge of all Wal-Mart international operations in 2006 when Wal-Mart decided to leave Germany.
Q3. Find one other country in which Wal-Mart was once active but which they have now withdrawn from. Conduct some research to find the reason(s) why Wal-Mart withdrew. Analyze how these reasons for market withdraw from the country you chose compared to Wal-Mart’s withdraw in Germany.
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