What was the job(s) of the milk shake
Answer the questions in detail from the case only, no outside information
Case- https://hbr.org/2005/12/marketing-malpractice-the-…
1. What was the job(s) of the milk shake? Name direct competitors. What could be done to improve the product based on the job requirements?
2. Arm and Hammer. What did they observe? What jobs were revealed? What could be done to improve the product based on the job requirements?
3. Soupy Snax. What was the original purpose and results? How did advertising relaunch the brand?
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