Marketing – Product Marketing Plan
Marketing Question
Product Marketing Plan Draft
The Product Marketing Plan allows you to select a single product and make an adapted version of that product or create your own product and write a plan explaining how you will market it. For an example of a company’s marketing plan, you can refer to pp. 61-65 in your textbook. Your Course Resources also gives you a template and a real example of a Product Marketing Plan and student examples to review. The NU Library has put together some resources for you to learn more about market plans in the enclosed video:
- “Marketing Plans” (2:52) – Video Link
Your plan will include the following sections:
- Executive Summary
- Situation Analysis
- SWOT/TOWS
- Marketing Strategy
- Marketing Promotion/Tactics
- Financials
- Controls
- Implementation
- Resources
To get started with your research you can start by going to the NU Library’s marketing research guide:
- Marketing Resources: Home
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