CSU MKT5305 Discussions Latest 2021 June (Full)

MKT5305 Business to Business Marketing

Unit 1 Discussion   

Part I: Introduce yourself to your classmates with your name, location, current employment, and future goals.

Part II: Think of the organization where you are currently employed (or one with which you are very familiar). I identify a product or service that your company purchases from this organization. Describe your company’s relationship with the product or service provider. Can the relationship be improved? How? If not, state that and let your fellow students review your narrative. Perhaps they can find a way to improve the relationship.

 

MKT5305 Business to Business Marketing

Unit 2 Discussion   

Brennan et al. (2020) discuss allocating exchange costs in B2B relationships. Provide an example of how one of the three factors listed by the authors on p. 69 of the textbook can influence an actual B2B relationship.

 

MKT5305 Business to Business Marketing

Unit 3 Discussion   

There are several global market entry options. Select one that you think is a particularly good strategy for a local company from which you regularly make purchases. Discuss the advantages and disadvantages of your selected entry strategy if the company were to expand internationally. In your response to another student, discuss why you agree or disagree with their selected strategy.

 

MKT5305 Business to Business Marketing

Unit 4 Discussion   

As you have learned, communication strategies and message content differ between business-to-business (B2B) and business-to-customer (B2C) organizations. Provide an example of a product you use in your daily life that represents the B2C side. From there, include a discussion about how this product is being promoted (marketing communications). Is this marketing effective? Why, or why not?

 

MKT5305 Business to Business Marketing

Unit 5 Discussion   

Think of a company that you believe is truly innovative in its approach to overall operations. This can be through their product or service offerings, pricing structure, promotional strategy, and/or distribution strategy. For this discussion, it can be a business-to-customer (B2C) or a business-to-business (B2B) organization. Begin your post with a brief description. Explain your rationale with respect to why you believe they are truly innovative.

 

MKT5305 Business to Business Marketing

Unit 6 Discussion   

Think about a business-to-business (B2B) or business-to-customer (B2C) company that you believe uses an efficient distribution system. Begin your post with a brief description of the company (other than Amazon), and then explain your rationale for this company demonstrating an efficient distribution system.

 

 

 

MKT5305 Business to Business Marketing

Unit 7 Discussion   

Think of an example in your life that either supports or does not support the following statement: Satisfied customers are less price sensitive. Share your answer, and explain why you support it.

 

MKT5305 Business to Business Marketing

Unit 8 Discussion   

How will you be able to apply the marketing concepts you learned in this class to gain life and/or career success?