Bucharest University Marketing Communication Project
Description
The analysis of the current context of the campaign elaboration
A brief description of the new business
The analysis of the marketing environment: companies (potential competitors)- at least three companies
A SWOT analysis for each competitor
The analysis of the marketing communications of the other companies – weaknesses and strengths THE TOPIC WILL BE ABOUT “FLOWER SHOP” ANY FLOWER SHOPS YOU CAN FREELY CHOOSE

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