MMHA6800 Week 11 Discussion Latest 2020 December

MMHA6800 Marketing Management and Business Communications for Healthcare Administrators

Week 11 Discussion

Health Care Marketing Trends

The health care industry is constantly changing and evolving. This impacts many aspects of health care administration, including marketing. New health care marketing trends are emerging, and to remain competitive, organizations must be prepared to implement these trends and engage 21st-century consumers. For this Discussion, you examine the impact of health care marketing trends and recommend strategies to help organizations prepare for the future.

Note: In health care marketing and business communications, strong oral communication is essential. This Discussion was designed to give you the opportunity to practice your oral communication skills by preparing a 2-minute Kaltura video. As you prepare this video (and any communication in the future), consider the following: Who is your target audience? How can you keep the attention of your audience? What is the appropriate length for your message?

To prepare:

Imagine that you are the chief marketing officer for your health care organization. Prepare a 2-minute Kaltura video for the board of directors that addresses the following:

How might marketing trends impact organizational strategic planning?

What can the organization do today to better prepare itself for tomorrow’s marketing trends?

Note: If you do not currently work for a health care organization, select one that is of interest to you. You may use the same organization you selected in Week 3.

Note: For this Discussion, you are required to complete your initial post before you will be able to view and respond to your colleagues’ postings. Begin by selecting the “Post to Discussion” link and then select “Create Thread” to complete your initial post. Remember, once you click submit, you cannot delete or edit your own posts, and cannot post anonymously. Please check your post carefully before clicking Submit!

By Day 3

Post a cohesive response to the following:

Post your Kaltura video to the Discussion thread. In 2–3 sentences, defend or argue your recommendations using the knowledge you have gained in this course. Support your response by identifying and explaining key points and/or examples presented in the Learning Resources.

Read and view a selection of your colleagues’ postings. Consider how your colleagues’ postings relate to the information presented in the Learning Resources and to your own posting.

By Day 5 Respond to at least two of your colleagues’ postings and continue the Discussion through Day 7. Expand on this Discussion by providing additional insights or alternative perspectives.